What is beauty?

Beauty is defined as, “the phenomenon of the experience of pleasure through
perception of balance and proportion of stimulus.” It’s almost impossible to express
beauty as it is observed by the general population, because each individual defines
it differently based on their life experiences, predispositions and biochemistry.
Beauty may not be able to be measured, but harmony – one of the most important
aspects of physical beauty – can be measured.

The golden ratio, also known as the golden proportion, can be found throughout
nature and in some of the world’s greatest works of art. It can also be found in the
facial structure of most of the people we consider to be beautiful. It has been said
that if you draw a rectangle around the face of the Mona Lisa, the ratio of height to
width of that rectangle is equal to the golden ratio.

Symmetry is scientifically proven to be attractive to the human eye, but not all facial
features contribute equally to the perception of beauty. According to Professor
Gordon Patzer’s, “The Physical Attractiveness Phenomenon,” there are five
predominant factors that contribute to physical attractiveness:

Teeth: 76%
Smile: 75%
Lips: 73%
Eyes: 63%
Nose: 58%

Facial aesthetic design is about more than just teeth – it’s about all the elements of
the face and how they work together to achieve the most beautiful and natural smile.

We don’t use the traditional method of smile design because it focuses on creating
perfectly symmetrical teeth, which in an asymmetrical frame like the face actually
creates a disharmony. Although dentistry is in many ways a science, cosmetic
dentistry requires the innovation, creativity and skill of an artist to craft the perfect
smile to complement an individual’s unique facial features.

It’s true that beauty is subjective, but balance is not, and balance is what we are
able to create using advanced facial mapping techniques and a thorough
understanding of what is perceived as beautiful to the human eye.